country, as part of an ongoing strategy to enhance air connectivity across Latin America. According to Jamaica Tourist Board (JTB), 10 direct charter flights, scheduled for July and August 2025, are expected to bring more than 1,000 Ecuadorian travellers to Jamaica.

“Each package includes four-night stays, targeting Ecuador’s growing family and leisure travel segments. This initiative reaffirms Jamaica’s commitment to the Ecuadorian market and builds on a history of successful collaborations with Maxitravel, which previously operated charter programmes to the island between 2008 and 2013,” JTB said in a news release.  “This latest initiative with Maxitravel is a testament to the strong, long-term partnership we have cultivated over the years,” the release quotes Director of Tourism Donovan White. “Reactivating direct air service from Ecuador is a strategic move that supports our broader airlift goals in Latin America, making Jamaica more accessible to an emerging market with significant growth potential,” White added. (Jamaica Observer)