Records), has had a long-standing relationship with reggae music through the years. The label, which was distributed by Atlantic Records (it was absorbed into the label in 1992 and relaunched separately in 2010), has released songs and albums by Garnet Silk, Dawn Penn and Inner Circle. Make it Bun Dem, a dubstep reggae song by American DJ/producer Skrillex, featuring Damian ‘Jr. Gong’ Marley, which was released in May 2012, has been certified gold in the United Kingdom. Released via Big Beat/Atlantic Records, Make It Bun Dem topped the now defunct Billboard Reggae Digital Song Sales chart, and went to #15 in Belgium, #24 in Austria, #22 in Australia, #34 in Canada, #87 in France, #16 in New Zealand, #61 in Slovakia, #48 in Sweden, and #58 in the United Kingdom.

The gold certification issued on September 26 by the British Phonographic Industry, commemorated sales and streaming equivalent of 400,000 units. This is the third gold certification in the United Kingdom for Jr Gong. His Grammy-winning album and song of the same name, Welcome to Jamrock, were both certified gold by the British Phonographic Industry. Make it Bun Dem appeared on an episode of the American fantasy series The Magicians (aired on Syfy), and it was also used in the video game Far Cry 3. Make it Bun Dem was previously certified 2x platinum in Australia, gold in Canada, Denmark and Italy, 2x platinum in New Zealand and platinum in the United States. (Jamaica Observer)